An electrician orders pens and notepads with his logo and contacts printed on them, he plans to give them to possible clients as free gifts.
Out come : The possible client checks his fuses realises he needs an electrician. He Tries to find his pad by the phone but that ran out, he tries to find his pen he was given but that got lost someplace…. he looks on google and calls the first “emergency electrician” he can find….. YOUR PROMO FAILED!
The same electrician came to Brand Manage. He asked for pens / pads but instead we persuaded him to use wind up torches for his promo again with his logo and contacts printed. He again gave them to possible clients as free gifts.
Out come : The possible client checks his fuses using the torch the electrician had given him. He needs an electrician so he rings the number on the torch and DING DONG YOU GOT THE JOB